The 28 Best Personalized Gifts for a Unique Touch (2024)

Anyone who hails from, lives in, or frequents a small town knows that cool hometown merch is hard to find. But don’t despair: Hometown Apparel produces designs for nearly every town you can think of. Passumpsic, Vermont, population 1,663? Get a shirt. Jemez Springs, New Mexico, with a population of 197? Yep. We’re partial to the simple, collegiate look of the cotton-and-polyester-blend Classic Crewneck Sweatshirt, which comes in five colors and sizes M to 3XL. If your loved one’s hamlet isn’t there, you can create a custom option using the site’s easy design tool. The sweatshirts run small, so we suggest ordering a size up. Supervising editor Hannah Morrill had Long Lake, Maine, sweatshirts made for her family as a homage to a favorite summer spot; three years later, and they’re sumptuously soft and faded.

It doesn’t get more personal than a Funko Pop Yourself figure in one’s image. The website’s easy-to-use module offers a range of choices in skin tone, hairstyles, outfits, accessories, and, for an additional fee, pets. Wirecutter product testing logistics coordinator Leslie Grisdale and her husband were delighted to receive a pair from her mother-in-law, complete with wine bottle and whisk. If you opt for the protective box, the package is printed with your gift recipient’s name.

The dainty Sterling Silver Name Ring by Etsy seller GoldPersonalized is so much nicer than its price suggests. It can be worn alone or stacked with other rings. It comes in sterling silver, yellow gold plate, and rose gold plate, and you can have it personalized with a name or any meaningful word. A gift box is included with each order, which takes about two weeks to arrive.

Jones Soda is made with cane sugar rather than high-fructose corn syrup, and it comes in both expected (cola, lemon-lime) and creative (blue bubblegum, sour mango melon) flavors, plus limited editions. The bottles’ cool, ever-changing labels are created from photos submitted by customers—but you can also opt for your own, custom labels. Simply use the website’s self-explanatory interface to choose a theme (such as birthday, graduation, or regular), pick a flavor, upload a photo, and write your text, and you’ve created one-of-a-kind, personalized soda bottles for your loved one. Each order consists of a 12-bottle case of a single flavor and can take two to three weeks to arrive.

These Williams Sonoma Monogrammed Steak Brand are made by a Texas cattle rancher, so you know they’re authentic. They’re the exact same style as the ones used on livestock, but at about a foot long with letters just 1.25 inches high,they’re sized for the backyard cookout, not the open range. Choose from one to three letters for each brand and it comes with a wall mount. Simply heat the iron using hot coals, a gas range, or an electric burner and then leave your charred impression. It will mark meat, leather, and even wood (be careful of fire, please).

This gift may be a little gimmicky, but staff writer Samantha Schoech has one sitting on a shelf in her living room, and every single person who comes over picks it up and looks through the baby pictures of her twins. Each Image 3D RetroViewer comes with an order code for one DIY reel, and it will still show your old reels, should you have any kicking around. It took Samantha about 20 minutes to upload seven photos, edit as desired, and create her own reel. However, it took over two weeks for the reel to arrive, so build in some time if you want to give the reel and viewfinder together. Additional reels can be ordered individually—your giftee could make one for every vacation, birth, or impressive meal.

The world lost something beautiful when everyone lost the ability to send subtle but meaningful messages to each other via obsessed-over mixtapes. Enter the new era of heartfelt song exchange, by way of this Spotify Customizable Playlist Keyring. Simply send in the URL of a song or playlist from Spotify that expresses your feelings, and the company will engrave a code onto astainless steel keychain that your special giftee can then scan and play on their phone. The tags are slightly smaller than a stick of gum and are available in black, silver, rose or yellow gold.

It can be tough to find the right moment to communicate sentimental thoughts to young adults. The Hammered Handwriting Cuff by Etsy seller AnnMariaJewelry will do the job for you in your own handwriting. Choose from sterling silver or 18-karat rose-gold or yellow-gold plate, and send along a photo of your handwritten message (up to seven words). The company will engrave your message as you’ve written it onto the inner or outer side of the bracelet. The cuff is 6.5mm wide and comes in many lengths; the seller offers measuring instructions to accommodate different wrist sizes.

Slightly more complicated than tic-tac-toe, this beloved four-in-a-row game is a perennial family favorite. The Personalized Hearts Four-Across Game, made by a husband-and-wife team in North Carolina, is a twist on a classic game. You can customize up to four lines on the board—with names, private jokes, or meaningful dates. Then pick the colors of your chips and board, and voilà! It’s a simple game for all ages and handsome enough to pass down to future generations. And best of all, it ships within a week of placing your order.

Constructed of poke-, rip-, and waterproof polyester in Carhartt’s signature sienna, the Carhartt Foundry Series Embroidered Tool Tote is a great light-duty carryall for the handyperson you love. (If your gift recipient heads to a worksite every day, they’ll probably want something more rugged.) This bag, outfitted with six interior loops and six exterior pockets, is excellent for home projects. For the two lines of personalization, you could go with traditional monogramming, but if your craftsperson rolls their eyes at formality, a tongue-in-cheek nickname or inside joke might be in order.

Friends brimming with hometown pride or nostalgia might appreciate Map Marketing’s My Hometown Personalized Puzzle. The image on this custom-printed 400-piece puzzle covers 7.5 miles east–west by 5 miles north–south around a US address. When the puzzle arrives, don’t be alarmed by the box’s generic map image; included inside the box is a folded, full-color map, so puzzle-solvers have something to follow. Note to anyone lucky enough to live near a big body of water: It will have a lot of extra-challenging solid blue.

We first realized that chickens were hot when our article on raising chickens went gangbusters back in the early days of the pandemic. If someone on your list is the steward of a brood, World of Jay Design’s Personalized Vintage Egg Stamp, available on Zazzle, will surprise and delight. We like this vintage-style version, which you can customize with your pal’s name or their farm’s moniker. Getting the hang of stamping a spherical object takes a little practice—but once they nail it, they’ll never want to distribute a dozen without the stamps.

This custom beauty from Papier isn’t one of our picks in our guide to the best notebooks, but it sparks joy in a variety of meaningful ways. The Papier Hardback Notebook offers a two-tone cover (available in several color combos) and monogramming at the top (in multiple colors, fonts, and sizes), so you can craft the right vibe for whoever is on your list. And with its 96 pages of lined, plain, or bullet-dotted paper, they’ll have plenty of creative space to draft the perfect thank-you note, with no ink feathering or page bleed-through.

Embroidering a baseball cap elevates it from sun shield and dirty-hair disguiser to style statement. Staff writer Dorie Chevlen has given and received great VistaPrint hats, which are high-quality and surprisingly affordable. Encompassing more than 10 hat colors, nearly 50 choices for embroidery thread, and dozens of fonts and text sizes, the options on VistaPrint’s Flexfit 6-Panel Baseball Cap are almost overwhelming.

Beloved by several Wirecutter staffers, Madewell’s The Pouch Clutch works as its own handheld accessory or as an organizer tucked into a larger purse or tote bag. The soft leather wears impressively, and inside, your giftee will find card slots and a snap-close pouch for coins or earbuds. The clutch is consistently available in two versatile neutral shades. To personalize it, you can select between large and small fonts in 11 different colors and up to eight characters. Madewell’s larger custom leather goods are great options if you think your gift recipient would prefer a cross-body purse, a tote, or an overnight bag.

Wirecutter supervising editor Hannah Morrill first spotted these at a pal’s house in Miami, where a can of La Croix felt luxurious served atop a conch-shell-and-surname-embossed napkin. Though the website looks a little industrial, American Stationery’s DYO Color Beverage Napkins are notably absorbent, soft, and durable, and customizing them is a cinch. First, select the color of the napkin itself; then, choose the size, color, and font of the text. (Hannah’s friend chose white with orange ink.) Add a relevant “motif,” or clip art, and behold the impact of a simple pack of paper napkins.

You know the day that matters most to your gift recipient: Maybe it was the day they were born, the day they married you, or even just the day they submitted the 400-page dissertation that earned them a PhD. Whatever it is, the Night Sky Museum Grade Print—depicting the stars aligned exactly as they were at that location on that date—is a beautiful gift for both its celestial image and the emotional resonance. The image is printed on museum-quality paper or stretched canvas with fade-resistant archival ink, and it’s available in several colors, plus a glow-in-the-dark option. You can also include the location, the date, and a personal message for the text underneath the constellation.

Your circle of family and friends undoubtedly includes a bunch of characters—so why not immortalize their cartoon likenesses with Uncommon Goods’s Personalized Family Mugs? Think of each mug as a ceramic homage that doubles as a vessel for delivering 15 ounces of one’s beverage of choice. Take advantage of Uncommon Goods’s myriad illustration templates—which span more than 40 characters, plus several skin tones, hair colors, and clothing accent colors—to design the perfect mug for your gift recipient. Reviewers love that this novelty gift is beautifully crafted and sparks joy with every sip.

What could be more custom than a pair of socks featuring one’s own face—or, better yet, the face of someone they love? The answer is: not much. And to that end, DivvyUp is one of the easiest services to use. Upload an image of a beloved visage and then select a background color or print. A couple of weeks later, face socks will arrive on your gift recipient’s doorstep. Depending on the intended recipient, consider different mugs. A friend from work? Maybe it’s their particularly hilarious ID photo. A pal from high school? Use the yearbook photo they nearly forgot about. Your doggy co-parent? Fido, obviously. Made from a durable blend of polyester, nylon, and spandex, these socks are stretchy and soft, and they hold up well.

The person on your list probably has one or two tote bags already, but they may not have one that’s unequivocally, without a doubt, theirs. For that, give them a tote with a monogram. The L.L.Bean Boat and Tote Open-Top is one of our favorites from testing, thanks to its heavy-duty cotton and tight stitching, which can withstand weights of up to 500 pounds (though we doubt that your gift recipient will ever need to haul that much). In addition to personalizing the bag with your loved one’s initials—or an ironic phrase—you can also customize the size (small, medium, large, or extra large), color (10 options, including deep mulberry and regatta blue), and handle length (regular or long). L.L.Bean now offers a fully monochromatic bag, too, on which the handles and the canvas body match—a particularly modern upgrade from the old-school contrast handles.

For people who put their pets on an emotional pedestal, portraits can visually elevate an animal’s rank to royalty. Whether the pet is a pig, puppy, chicken, or cat, Crown & Paw can swiftly re-create a 19th-century or Renaissance-era portrait in their likeness. One Wirecutter staffer was deeply impressed with the quality of these prints, noting how well the image captured their dog’s goofiness and brindle coat.

For the kid who’s territorial over their beverages—or the adult who just needs a more whimsical way to hydrate—a straw that bends and curves to shape their name is a charming gift. You can customize the Krazy Straws Krazy Namesake Straw with the name of your gift recipient and choose from among several opaque and translucent colors. Unfortunately, cleaning the straw isn’t nearly as fun as drinking from it: Your loved one will need to wash it right after use, by running tap water through it end to end and soaking it in warm, soapy water.

DaniqueJewelry’s Minimalistic Birthstones Bracelets, available on Etsy, are pleasing in their simplicity, featuring a dainty silver or gold-filled chain of varying lengths to fit your gift recipient’s wrist size. Maybe you’ll select just one gem—your recipient’s birthstone, perhaps. Or, if you’re buying for a romantic partner, consider adding both of your birthstones. Staff writer Dorie Chevlen, one of the authors of this guide, has this bracelet with a blue topaz and a moonstone, which represent the birth months of her parents, plus a citrine gem for her three siblings (who, like her, were all born in November). She wears it whenever she needs a simple accessory or wants to feel connected to them.

Durable and adorable, Chaco Custom Sandals are beloved for their ability to withstand rigorous outdoor activities while looking cute and staying comfortable. “I’ve worn my pair constantly since I received them, and I’ve gotten compliments,” said Wirecutter’s Rozette Rago. You can customize the straps, footbed, and soles of the Michigan-made sandals with photos, favorite phrases, embroidery, and myriad color combinations. Although Chaco sandals are renowned for their durability, the company also offers an inexpensive repair program for owners.

Mixbook, Wirecutter’s pick for the best photo-book service, is a great place to have custom photo books made year-round. But the holidays are the perfect time to curate special images into a gift that will keep memories alive forever. Whether you hope to give a photo book centered on a holiday theme or a past vacation—or even a book that’s just a compilation of older, scanned images—Mixbook’s easy-to-use design software offers tons of customization options. If you’re looking for more photo-gift inspiration, check out our guide to other personalized photo gifts we love.

Epistolary correspondence still beats email, text, and Snaps for grace, style, and posterity. The problem is, custom stationery usually costs a fortune. The letter writer on your list will appreciate the high-quality Joy Creative Shop Classic Monogram Personalized Stationery set (available on Etsy), which lets you select from 10 cheery colors for the envelope and 30 hues for the text. The 110-pound card stock has a satisfying heft and a slightly textured feel, and the printing is opaque and consistent, with no blips or errors.

A longtime Wirecutter pick for a particularly sturdy tumbler, the 20-ounce Yeti Rambler Tumbler is great. It’s so great, in fact, that if your giftee loses it, the lucky finder is unlikely to jump through hoops to give it back—unless, of course, you’ve personalized the mug, and they can’t enjoy it ethically! Yeti makes those customizations easy: Add text or monogramming in a variety of fonts and colors, pick a design from among Yeti’s collection (including sports logos, Greek letters, and some inoffensive clip art), or upload your own black-and-white image. The customizable area is relatively generous—all the better for adding a meaningful quote, an inside joke, or detailed lost-and-found contact information.

One of our picks for the best white sneakers, Converse’s Chuck Taylor All Star low-tops are also especially customizable, allowing you to choose the colors and prints for the inside and outside body, the tongue, the eyelets, the laces, the rubber, and every other part of the shoe. You can also have them embroidered with up to six letters on the outside low rear or on the heel stripe. (Initials on the heel stripe are a stylistically safe bet when you are giving a gift.) And fear not: Though half of the iconic shoe’s sartorial appeal lies in looking effortless, a bespoke pair of Chucks will preserve that same low-key cool.

We love finding gifts that are unusual, thoughtful, and well vetted. See even more gift ideas we recommend.

Dorie Chevlen contributed reporting. This article was edited by Hannah Morrill and Jennifer Hunter.